Let's begin with the title. The title is the bait and the body of the description is the hook. Both combined will reel in your bidders like a hooked fish. Putting as much information as you can into the body will entice them to see more.

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Crafting a title is not as easy as one might think. Use words that are clear and inspire pictures in their heads. What type of words would get you to keep reading?

People sell furniture on eBay. Saying that a table is just a table will not get any nibbles, at least not serious ones. What is characteristic about the table? Is it for a dollhouse or your house? Be specific.

Say that the item is a Oak Farmhouse Table, brick red, stressed. Now, the bidder sees a large table (farmhouse) that is sturdy and well made (oak) with character (stressed). Now they are ready to see pictures.

What can you say about this table? Your bait is in the water. This is not supposed to be a school report so avoid using too many flowery words. If it's going to be hard to narrow down the attributes of your table, include the most important features that would interest any buyer.

Knowing all about your product makes it easier to come up with a decent description. We'll stop talking about tables and move on to printers. They are a necessary item for work and home. Important features include: the type of copies it produces, how many per minute and if it copies, faxes and scans also.

The answers to these questions help to flesh out your description. Here's an example:

All-in-One Printer, HP DeskJet F4235, 6 months old

Prints color copies (15ppm) and black (20ppm)
Removable lid for scanning
Copier
Photo printing (color 60, black 60)
USB cable included with printer

This description provides all of the information that a bidder needs to make an informed choice about a price they are willing to pay. Hewlett-Packard is a leader in the computer technology industry so they know they will be getting a well manufactured product.

Include as much information as you can in as few words in your auction description for anything you sell on eBay. Form a picture with words so they will continue to click through and see your actual pictures.